When it comes to choosing a home, more and more buyers are asking a new question: “How will this home support my health and well‑being?” As the article “How Wellness Is Reshaping the Real Estate Market” (Aug 6, 2025) on WLLW.eco highlights, wellness is increasingly becoming one of the top priorities in real estate. According to the Global Wellness Institute, wellness real estate is rapidly growing, reflecting a major consumer shift toward health-conscious living.
At Crunchy Mama Box, we see this trend as a natural extension of our mission: helping consumers make informed choices about their health—whether it’s through products, lifestyle practices, or, increasingly, the spaces we inhabit.
What is Wellness Real Estate?
Wellness real estate refers to homes, communities, and commercial spaces designed to promote physical, mental, and social well-being. Buyers today are not just evaluating aesthetics—they are scrutinizing air and water quality, non-toxic materials, natural light, biophilic design, and community connectivity.
Key insights from the Global Wellness Institute include:
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Amenity-driven demand: Some buyers won’t view properties unless they feature saunas, cold plunges, or steam rooms.
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Wellness premium: Properties with wellness-focused features sell faster and command higher prices.
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Health-focused design: Homes with non-toxic finishes, smart lighting, natural textures, and outdoor access enhance calm and clarity.
In essence, wellness real estate is less about luxury and more about how your environment supports healthy living.
Why the Wellness Real Estate Trend is Accelerating
Several forces are driving this boom:
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Health-conscious consumers: Remote work and lifestyle changes have heightened awareness of how indoor spaces affect physical and mental health.
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Rapid market growth: The Global Wellness Institute reports the wellness real estate market reached $584 billion in 2024 and is projected to double to $1.1 trillion by 2029.
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Financial benefits: Wellness-focused homes enjoy higher resale values and premium valuations.
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Expansion beyond luxury: Wellness design is expanding into communities, commercial spaces, senior living, and mainstream housing.
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Sustainability overlap: Features like clean air, natural light, non-toxic materials, and efficient energy systems not only support occupant health but also reduce environmental impact.
Features of a Wellness Home
When evaluating a home for wellness, consider these essential elements:
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Air and Water Quality: Filtered ventilation, reduced pollutants, and clean water systems to remove chemicals and heavy metals.
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Non-Toxic Materials: Flooring, paint, insulation, and cabinetry made from low-emission or natural materials.
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Biophilic Design: Access to natural light, views of greenery, outdoor connectivity, and natural textures indoors.
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Smart Technology Integration: Air quality sensors, circadian lighting, and adaptive comfort systems.
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Community & Place-Making: Walkable neighborhoods, social spaces, access to parks, and strong community amenities.
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Resilience & Sustainability: Flood mitigation, wildfire protection, and energy-efficient systems.
Why Wellness Real Estate Matters for Crunchy Mama Box
At Crunchy Mama Box, our mission is to educate consumers to make informed choices for their health. Wellness real estate complements our mission:
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Just as we vet wellness products for safety and sustainability, healthy homes require intentional material, design, and system choices.
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For our wellness and beauty brand partners, promoting healthy environments adds a layer of lifestyle alignment.
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Wellness real estate embodies long-term value—supporting physical health, mental clarity, and joyful living while contributing to a sustainable planet.
Stay Tuned
Stay tuned to learn how Crunchy Mama Box is aligning with this wellness real estate trend. We believe this movement isn’t just a trend—it’s a sustainable lifestyle that improves health and protects the planet. Wellness real estate is part of a holistic approach to living well, enhancing mental and physical health, and contributing to environmental sustainability.
References
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Sternfeld, Lisa. “How Wellness Is Reshaping the Real Estate Market.” WLLW.eco, 6 Aug 2025.
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Global Wellness Institute. “Wellness Real Estate Market Reached $584 Billion in 2024 and Is Forecast to Double to $1.1 Trillion by 2029.” 17 June 2025.
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Global Wellness Institute. “Wellness Communities & Real Estate Trends for 2025." 25 March 2025.
