CMB Certification: The Gold Standard in Wellness

Transparency is the new standard. At Crunchy Mama Box, we take wellness personally. In today's saturated market, navigating the noise to find brands that genuinely align with your values is a challenge. That is why we created the CMB Certification—it is our assurance that a product delivers on its promises without greenwashing, misleading claims, or corporate shortcuts.

30 Years of Integrity in a Changing Market

With 30 years of experience in the natural industry, I have witnessed a troubling shift. Many heart-centered brands are being acquired by large corporations that quietly alter values, swap organic ingredients for cheaper substitutes, and diminish social impact.

"It's very common that when an organic food brand is acquired, the new parent corporation reduces its commitment to organic ingredients and seeks out cheaper substitutes."  says Michigan State University professor Philip Howard, who studies the food system. Business Insider

We’ve seen this happen to industry icons like Tom's of Maine after its acquisition—where loyalists were left with plastic packaging and altered formulas. At Crunchy Mama Box, we believe your health shouldn't be a casualty of a corporate merger. We are here to protect the essence of the products our community cherishes.

“Colgate-Palmolive acquired an 84% stake in the company for roughly $100 million. After the acquisition, Tom's of Maine loyalists grappled with whether to keep supporting the brand. Some complained about the new toothpaste's sweet flavor, the new plastic packaging, and the new smell of deodorant soap.” Business Insider

The CMB Difference: Human-Tested, Expert-Vetted

Our certification process is a rigorous journey of discovery. While the world moves toward automated systems, our process is driven by humans. Every product is personally tested by our team of certified health coaches and wellness experts who use these products in their own homes, with their own families, before they ever earn our seal.

What it means to be CMB Certified:

• Zero Greenwashing: We look past the marketing to scrutinize every ingredient for hidden toxins.

• Continuous Audits: We don't just certify once; we stay connected to our brands to ensure standards never drop.

• Efficacy First: It doesn’t just have to be clean; it has to work in real-life scenarios for real families.

Why It Matters

When you see the CMB Seal, you aren't just investing in your health—you are supporting a movement. You are backing mission-driven founders who have refused to compromise their values. These are the brands making a positive impact on the planet and our communities.

How to Spot the Seal

Keep an eye out for our Seal of Approval on product packaging, website listings, and social media. But our certification goes beyond the bottle. You will also find the CMB Seal displayed proudly at the entrance of certified gyms, green beauty spas, and wellness salons that meet our rigorous standards for non-toxic environments and sustainable practices.

Whether you are shopping for skincare, snacks, and home goods, or choosing a sustainable home builder or wellness service, the seal is your promise that you are getting the best of the best. It’s a small emblem with a big meaning—a guarantee of quality, integrity, and a safe space for you and your family.

A Community of Conscience

The CMB Certified Brands are part of a supportive ecosystem of makers and consumers who believe in doing better. By sharing their stories, we hope to bridge the gap between the person who makes the product and the person who uses it.

Are you a mission-driven founder who leads with your heart? We invite you to join our integrative community of transparent, high-integrity makers.

• Explore the Certification: Learn more about our standards at CMBCertified.com →

• Start Your Journey: Apply for the CMB Seal of Approval Here →

Join the Movement

Ready to embark on your journey to wellness with confidence? Join us in the movement for clean, sustainable living. At Crunchy Mama Box, we offer resources to help you and your family live a healthy lifestyle. If you are looking for a safe place to vent, find love, and find support, join our private Facebook group: Crunchy Mama Strong. 

At Crunchy Mama Box we offer health & wellness resources to help you and your family on your journey to living a healthy and sustainable lifestyle. If you are looking for a safe place to vent, find love and support, join our private Facebook group Crunchy Mama Strong. 

Lots of Crunchy Love, 

Wanda Malhotra

Founder of Crunchy Mama Box and the CMB Certification