
We are incredibly proud to celebrate a major milestone for our CMB Certified brand Marigold Life! On February 17, 2026, Marigold Life (formerly Marigoldbub) was featured in an exclusive segment on WE tv’s Life+Leisure, hosted by the iconic duo Bill and Giuliana Rancic.
Bringing Ancient Healing to the Modern Mama
Marigold Life Founder Naina Jain sat down in-studio to share how her brand is revolutionizing maternal wellness. Rooted in the 5,000-year-old science of Ayurveda, Marigold Life focuses on the "First 1,000 Days"—the vital window from conception through a child's second birthday.
Naina explained how her own journey into motherhood in 2021 led her back to her cultural roots to find skincare that was not only effective but deeply intentional and safe.
Why Marigold Life is CMB Certified
At Crunchy Mama Box, our certification process is rigorous because we know our community demands the best. During the Life+Leisure segment, the Rancics highlighted the exact qualities that make Marigold Life a standout in our marketplace:
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100% Natural & Vegan: Clean, plant-based formulas designed for sensitive pregnancy and postpartum skin.
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Ethical Integrity: Recognized by Leaping Bunny and EWG for transparency and safety.
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Community First: From their work with the Nashville Diaper Bank to their presence on Walmart.com, they are making holistic care accessible to all.
"Marigold Life is about more than skincare—it’s about honoring motherhood," said Giuliana Rancic during the interview. "Naina’s approach blends ancient wisdom with modern needs in a way that feels deeply empowering."

Beyond the Bottle: A Commitment to Community
What truly sets Marigold Life apart—and why we are so proud to have them as a CMB Certified brand—is their commitment to building a supportive community for new parents. Beyond their plant-based products, Naina Jain is building a vital community through educational workshops and blogs, ensuring no mother has to navigate the "transformative fog" of early parenthood alone.
The Ritual of Care
For the Crunchy Mama community, wellness is a lifestyle. Marigold Life perfectly embodies this by turning daily skincare into a ritual of bonding and stress relief. Whether you are navigating the early days of postpartum or looking for non-toxic solutions for your baby, this national spotlight confirms what we already knew: Marigold Life is a leader in the holistic movement.
Watch the Segment & Shop the Collection
If you missed the live broadcast, you can watch the full interview below to see how Marigold Life is bringing the power of Ayurveda to a national audience:
📺 Watch Marigold Life on Life+Leisure
Learn more about Naina’s journey:
🌿 Meet the Founder: Naina Jain of Marigold Life
Congratulations to Naina and the entire Marigold Life team on this well-deserved recognition!