CMB Certification Program

Setting the Gold Standard in Wellness

Since 1995, Wanda Malhotra, founder of the CMB Certification program, has been a pioneer in the health and wellness industry, gaining unparalleled expertise through hands-on research and global experience. She has actively participated in the world’s most renowned trade shows and events, gaining insights into sustainable practices across cultures. Her experience includes time spent at Hare Krishna farms, vegan communities, Indigenous tribes in the Amazon, and regenerative farms in India. Wanda’s travels to Ashrams near the Himalayas and kibbutzim in Israel further deepened her understanding of collective sustainability and community empowerment. This rich, diverse history has shaped her commitment to transforming the wellness industry through education and ethical practices.

Building on over three decades of experience, the CMB Certification now sets the gold standard for clean, sustainable, and socially responsible brands. CMB rigorously and deeply tests each product for efficacy, ensuring that they not only meet strict criteria for clean ingredients, ethical sourcing, and sustainable practices but also deliver exceptional performance. The prestigious CMB seal guarantees that consumers are choosing products aligned with their values, empowering them to make informed decisions. Through the Giving Back Chain, CMB uplifts communities worldwide, creating a lasting positive impact on the planet and future generations.

Categories that apply for the CMB Certification

Personal Care

Food & Snacks

Beverages

Home Goods

Household Items

Pet Care

Baby & Kids

Accessories & Jewelry

Health & Wellness (Including Holistic Services)

CMB Certification Criteria

To

  1. Cruelty-Free & Fair Trade: Adherence to cruelty-free practices according to Leaping Bunny standards and fair trade values, ensuring the ethical treatment of all stakeholders and animals.
  2. Sustainable Practices: A commitment to sustainability in all aspects of the brand, including eco-friendly packaging, ethical sourcing, and environmentally responsible manufacturing processes.
  3. Clean Ingredients: Products must be made with clean, safe ingredients that align with EWG standards and comply with EU regulations. All ingredients will undergo review by our expert team and database.
  4. Social Impact: Brands must actively give back to their community or support social causes. Participation in CMB's Giving Back Chain is required, demonstrating a commitment to creating a positive impact in the world.
  5. Education & Transparency: Full transparency in ingredient sourcing and manufacturing practices, with an emphasis on educating consumers about the products they purchase.
  6. Rigorous Testing for Quality & Performance: Products must undergo comprehensive testing for texture, smell, quality, and performance. They will also be evaluated for sustainability in packaging and shipping methods.
  7. Climate Collaborative Minded: Supporters of regenerative farming practices, climate action, and efforts to reduce environmental impact. While supporting 1% for the Planet is not required, it is incentivized.

Use these links to find products that meet the criteria you are looking for. 

We are proud to offer exceptional customer support, answering questions about brands and products, and ensuring transparency and customer satisfaction.

For questions or more information reach out to contact@crunchymamabox.com

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Does your brand qualify? Click here to apply for certification.